AI-Powered Marketing

JH AI Marketing Team

Your 24/7 AI teammates — plan, create, publish & optimize
across every channel, automatically

80%+
less manual execution time
5
specialized AI roles in one team
7
platforms, zero missed deadlines

Built on Hermes (Nous Research) · Powered by Claude · Runs on your existing tools

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The Problem

Marketing teams spend ~70% of time on repetitive execution — not strategy

TaskManual Time / WeekPain Point
Content writing15–20hSlow, inconsistent quality
Social scheduling5–8hDaily grind, easy to miss
SEO audit & fixes4–6hNeeds specialist knowledge
Reporting3–5hPulling data from 5+ tools
Campaign planning8–12hEndless meetings, spreadsheets
Competitor monitoring2–3hAd-hoc, often skipped
Total per week37–54h= 1 full-time hire
📉

Strategy work gets deprioritized — team is always in reactive mode

🔁

Same tasks repeat every week — SEO audit, social posts, reports, updates

🧩

5+ disconnected tools — no single source of truth for marketing ops

🧑‍💻

Technical fixes sit in developer queue for weeks after SEO issues found

The Solution

One AI team, every channel, all day

💬 Discord Team input & AI output
Hermes Runtime Nous Research · Multi-agent orchestration · Self-improving skills
Specialized Agents
🧠 Planner 📊 SEO Expert ✍️ Content Creator 🚀 Executor 📋 PM
Tool Layer (MCP)
SEMrush MCP GitHub MCP Playwright MCP Google Docs
Output Channels
Webflow Shopify Facebook Instagram LinkedIn
🏗️ JH Infrastructure JH OSS Chimedeck (Kanban)  ·  JH OSS Outline Wiki (Knowledge Base)
Your AI Team

5 specialists. One unified team.

🧠
Planner
Reads campaign briefs, proposes strategy, breaks goals into tasks, creates Chimedeck boards with deadlines and dependencies.
  • Campaign structure design
  • Task breakdown & scheduling
  • Goal → KPI mapping
📊
SEO Expert
Runs weekly SEMrush audits, identifies keyword gaps vs competitors, creates GitHub PRs for auto-fixable issues, pings team for complex ones.
  • Site audit & technical fixes
  • Keyword research & gaps
  • GitHub PR creation
✍️
Content Creator
Writes blog posts, social copy, email snippets — all adapted per platform. Repurposes one article into multi-channel content automatically.
  • SEO blog writing (HTML)
  • Social copy (per platform)
  • Content repurposing
🚀
Executor
Publishes approved content via Playwright (real browser) to social platforms and via MCPs to Webflow, Shopify. Schedules at optimal times.
  • Social post publishing
  • Webflow / Shopify CMS
  • Optimal timing scheduler
📋
Project Manager
Monitors Chimedeck board, posts daily progress to Discord, alerts on blocked or delayed tasks, escalates to humans when decisions are needed. Generates weekly reports to Outline Wiki.
  • Progress tracking & alerts
  • Human-in-loop escalation
  • Weekly report generation
Team Communication

Chat with your AI team — just like a real teammate

🏢 JH Marketing
# marketing-updates
# seo-reports
# content-pipeline
# social-schedule
# campaign-board
🔒 agent-logs
# marketing-updates
H
HermesAPPToday at 9:03 AM
SEO Audit Complete — Found 12 issues on journeyhorizon.com. Auto-fixable: 8 (GitHub PRs created). Needs dev review: 4. Full report → #seo-reports
H
HermesAPPToday at 11:30 AM
📝 3 blog drafts ready for review → Webflow (Draft). Topics: "Best project management tools 2025", "Agile vs Scrum for startups", "How to reduce sprint debt"
T
TriToday at 2:15 PM
@Hermes write a LinkedIn post about our Chimedeck v2 launch next Monday, professional tone, include product benefits
H
HermesAPPToday at 2:17 PM
📢 Done! LinkedIn post drafted for Monday's Chimedeck v2 launch. Queued in #social-schedule for your approval before it goes live.
Channel roles
#marketing-updates All agent activity — real-time progress on every task
#seo-reports Weekly audit results, ranking changes, PR links
#content-pipeline Article status, draft links, publish confirmations
#social-schedule Posts queued for human approval before going live
#campaign-board Campaign proposals, milestones, team discussion
🔒 agent-logs Detailed execution logs — team only, not client-facing
Built on Proven Infrastructure

We don't rebuild what already works — we connect it

Chimedeck
JH Opensource
Agent task board

Kanban board where every agent task is visible, trackable, and assignable. Team sees exactly what AI is working on and what's next.

Outline Wiki
JH Opensource
Knowledge base & memory

Stores brand knowledge, agent skills, content archive, SEO reports, and campaign history. Agent reads and writes here to stay context-aware.

Discord
Chat platform & command center

Team communicates with AI agents via channels and @mentions. All approvals, notifications, and ad-hoc commands flow through Discord.

Google Docs
Document drafting & review

Agent drafts long-form content and reports directly in Google Docs for easy human review, comments, and collaboration before publishing.

GitHub MCP
Code changes & technical SEO

SEO issues that require code changes become pull requests — automatically. Team reviews and merges; agent handles the write-up and branch.

SEMrush MCP
SEO intelligence

Weekly site audits, keyword gap analysis vs competitors, rank tracking for target keywords, and content opportunity discovery — all automated.

Playwright MCP
Real browser automation

Posts to Facebook, Instagram, and LinkedIn using a real Chrome profile — not blocked by platform API restrictions. Behaves like a real human session.

The agent writes coordination logic and prompts. Every hard problem is already solved by a battle-tested platform.

SEO Intelligence

From audit to fix — without waiting on a developer

📈
SEMrush Weekly Audit
Crawl errors · Core Web Vitals · Backlinks · Schema · Redirects
🔍
Issues Identified & Categorized
Agent classifies each issue: auto-fixable vs needs human
✅ Auto-fixable
Meta tags · Schema · Redirect chains · Alt text
🐙
GitHub PR Created
Agent writes the fix, opens PR with description
👤
Human Reviews & Merges
5-min review instead of 2-week dev queue
⚠️ Needs human
Core Web Vitals · Page structure · Complex redirects
💬
Discord Ping to Dev Team
With full context + recommended fix
📖
Report Saved to Outline Wiki
Progress tracked week-over-week · Next audit compares improvement
SEMrush data also powers:
🔑 Keyword gap analysis — find what competitors rank for that you don't
📊 Rank tracking — weekly position changes for all target keywords
📝 Content opportunities — agent suggests new articles based on gaps
🏆 Competitor monitoring — alert when competitor publishes on your target keywords
Content at Scale

Write once. Publish everywhere.

INPUT
📋
Campaign Brief
1 keyword or topic, target audience, campaign goal
✍️
Content Creator Agent
Adapts tone, format & length per platform
OUTPUTS
📝
Blog Post
Webflow · Shopify
📘
Facebook Post
Playwright → Page
💼
LinkedIn Post
Playwright → Company
📷
Instagram Caption
Playwright + hashtags
📧
Email Snippet
Google Docs → review
📖
Content Archive
Outline Wiki
Not copy-paste repurposing. Agent rewrites for each platform's audience, tone, and format — casual on Facebook, professional on LinkedIn, concise on Instagram.
Social Media

Real browser. Real behavior. Never blocked.

Campaign Intelligence

From brief to full execution plan — in minutes

1
Input Brief via Discord
"Q3 campaign — 30% traffic growth target, 2-month window, focus on enterprise segment"
2
Planner Agent Proposes Campaign
Content pillars, channel mix, weekly content cadence, SEO targets, KPIs — full plan posted to Discord for team review
3
Team Approves in Discord
Review plan in thread, request adjustments. Agent revises until sign-off.
4
Tasks Auto-created in Chimedeck
Each deliverable becomes a card: assigned (human or agent), deadline, dependencies, status visible to whole team
5
Agents + Humans Execute
Content, SEO, social all run in parallel. PM agent posts daily progress to Discord, escalates blocked items.
6
Weekly Report Auto-generated
Sent to Discord · Saved to Outline Wiki · Compared against KPIs
JH Opensource Chimedeck — Live Campaign Board
📋 Backlog
Write 8 pillar articles
Competitor gap analysis
Email newsletter series
⚡ In Progress
🤖 SEO audit & PRs
Hermes · Due today
🤖 Blog: "Best PM tools"
Hermes · 60% done
👀 Review
LinkedIn launch post
Awaiting Tri
✅ Done
Social schedule — Week 1
Keyword research report
Hermes Learning Loop

The more it works with you, the better it gets

Task Completed
Agent finishes a blog, social post, SEO report, or campaign plan
📖
Skill Stored in Outline Wiki
Procedure, prompt, and result saved as a reusable skill
👍 Human Approves
Skill reinforced — agent uses same approach next time
✏️ Human Edits
Agent studies the diff, updates skill in Outline Wiki
🚀
Next Task Uses Improved Skill
Automatically — no retraining, no prompt engineering needed
What improves over time
Month 1
  • Generic brand voice
  • Standard content structure
  • Basic keyword targeting
  • Template-based campaigns
Month 3+
  • Your exact brand voice
  • Proven content patterns
  • Industry-specific SEO instincts
  • Campaigns built on real results
"The only AI marketing team that genuinely improves from your feedback — without retraining or re-prompting."
You Stay in Control

AI handles the execution. You make the decisions.

Action 🤖 AI does alone 👤 Needs approval
Write content drafts
Publish blog to Webflow / Shopify Discord approval
Auto-fix meta tags, schema, alt text Creates GitHub PR Human merges PR
Complex technical SEO issues Pinged in Discord
Social posts (scheduled) After approval Approve in #social-schedule
Campaign plan creation Drafts plan Team sign-off before execution
New campaign above budget threshold Mandatory approval
Delete or edit published content Always human
🔍
Full Audit Trail

Every AI decision logged in Outline Wiki — reviewable, searchable, exportable.

Instant Override

Team can pause, redirect, or cancel any agent task at any time via Discord.

🎚️
Adjustable Autonomy

Approval thresholds are configurable — tighten or loosen as trust is established.

Return on Investment

Your team focuses on strategy — not execution

TaskManual / weekWith AI TeamSaved
Content writing 15–20h ~1h review ~17h
Social scheduling 5–8h ~30min approval ~7h
SEO audit & fixes 4–6h ~30min PR review ~5h
Reporting 3–5h 0 (fully auto) ~4h
Competitor monitoring 2–3h 0 (fully auto) ~2.5h
Total per week 37–54h ~2h ~35–52h
~50h
saved every week
= 1
full-time marketing hire equivalent
Self-
improving
gets better every month, not worse
Ready to build your AI marketing team?
Journey Horizon — journeyhorizon.com
JH Opensource Chimedeck  ·  JH Opensource Outline Wiki  ·  Powered by Hermes · Claude · SEMrush · GitHub · Playwright